The Seoul National University Museum of Art presents a special exhibition 《Everyday Images, How They Address Us》 on view through November 22.

In the mid-twentieth century, pop art actively brought images from advertising, consumer goods, comics, and mass media into the realm of art. As mass media and consumer culture continued to grow and new forms of media emerged, Korean artists likewise began to appropriate and transform images and objects from everyday life, combining them with other images to reflect the society and culture of their time.

《Everyday Images: How They Address Us》 approaches Korean pop art not as a single style or a fixed group of artists, but through the diverse ways in which “pop” elements have emerged and evolved in Korean contemporary art—from images of mass media and consumer society, comics and characters, and combinations of traditional painting with popular culture to images produced and circulated in today’s digital environment.

The title of this exhibition, “How They Address Us”, asks what these images from everyday life communicate to us, and how they do so when they become works of art. Like advertisements designed to sell products, comics that convey stories, and characters repeatedly consumed as cultural commodities, everyday images speak to us in their own distinct ways.

Artists select and transform these visual images, separating them from their original purposes and contexts, sometimes turning them into objects of critique or imbuing them with new meanings. Encountering familiar images from everyday life once again within works of art, viewers come to recognize where these images originally came from and construct diverse meanings through the artworks.

This exhibition offers an opportunity to trace how pop imagery has evolved within Korean contemporary art while reconsidering how the everyday images we encounter and consume each day speak to us.


Participating Artists: Kwon Kisoo, Gwon Osang, Hwahyun Kim, Jun Noh, Grim Park, Gi Hwan Seo, Donghyun Son, Shin Hak Chul, Aokizy, ARTNOM, Lee Donggi, Wonwoo Lee, Lee Yunsung, DoHa Ham

“Everyday Images, How They Address Us”
2026.09.11 - 2026.11.22
Tue-Sun 10:00 am – 6:00 pm
Seoul National University Museum of Art
1 Gwanak-ro, Gwanak-gu, Seoul, Korea